EMETRIQ (will be used exclusively on the German-language "Biopolymer" page on a test basis from June 2021)
What data are collected by emetriq, what purposes are they used for and how long are they stored?
emetriq is a provider of targeting services in connection with online advertising. Targeting is defined as focusing online marketing on one target group specifically. For this purpose, emetriq operates a database designed to improve the quality of targeting significantly so that advertisers can show you adverts tailored to your interests.
Purpose of data use
For the performance of the services of emetriq. emetriq can use the data to recognise you with a cookie and show you adverts and content based on your probable characteristics and interests. By means of statistical extrapolation, emetriq uses the data to form target group segments with which the partners of emetriq are able to personalise and improve their websites, applications and promotional messages.
The following data are used:
- Cookie ID
- Technical parameters of your browser such as your browser identifier, operating system, screen resolution, device classes and device manufacturer
- Surfing habits on partner websites in the form of URLs and referrer URLs – for example, what categories of news and what news articles you have viewed
- Potentially customer data (clicks on adverts, customer status, the channel through which you accessed the shop, etc.)
Beyond this, emetriq does not collect any personal data such as your name, address or date of birth.
Emetriq deletes the data after a maximum of 13 months.
How does emetriq collect data?
emetriq collects raw data from various partners and their websites. The raw data are collected by an emetriq script which is integrated into all of the data sources of the partners in line with the specifications of emetriq. Alternatively, a tracking pixel might be used. Most tracking pixels are images that are 1×1 pixel in size and are transparent or match the colour of the background to make them invisible. When a website containing a tracking pixel is opened, the small image is loaded from the server of the provider and the download is registered by the provider. This enables the provider of the pixel to see when and how many users retrieved that tracking pixel and visited a website.
The raw data are pseudonymised in the user’s browser and then transmitted to the database. In this process, the IP address which is technically necessary for the split-second collection of data is then deleted immediately and not stored by emetriq in connection with the usage data it collected. All of the information collected about a user is stored exclusively with an automatically generated, random cookie ID. A cookie is a text file on your end device (e.g. computer) and is always associated with one browser. If you use two or more browsers on your end device, lots of cookies will be installed on your device. The cookie ID is an automatically generated, random ID which is created only once and therefore makes a browser unique. The ID consists of a sequence of numbers and does not contain any personal data. All of the information collected about a user is stored exclusively with this pseudonymised cookie ID. Due to the procedure described here, it is not technically possible to de-pseudonymise the collected raw data.
What can I do if I do not want my actions to be analysed by emetriq GmbH?
You can opt out of the collection and processing of data by emetriq here at any time: https://www.emetriq.com/opt-out/. This will cause your emetriq cookie to be replaced by a neutral opt-out cookie. This ensures that emetriq does not use your data. The websites www.meine-cookies.org and www.youronlinechoices.com provide more information about cookies and the individual providers. On these websites, you can even opt out of tailored online advertising by one or all companies at https://www.youronlinechoices.com/uk/your-ad-choices.
Settings in your browser
You can also configure your browser to block all cookies or delete the cookies at the end of your session. However, please note that in this case you might not be able to use all of the features of our website. You can find information on your browser settings at https://www.telekom.com/en/corporate-responsibility/data-protection-data-security/digitally-secure.